New campaign targets prescription drug misuse

Cheyenne, WY.   –    A new education campaign presented by the Wyoming Rx Abuse Stakeholders (RAS) is aimed at helping to prevent prescription drug misuse/abuse by teens and young adults across the state.

Titled “They Didn’t Know,” the educational campaign targets Wyoming youth 12-25 years of age with an attention-getting approach using several types of digital media. The campaign message and materials can be viewed at http://theydidntknowwyo.org/.

“The Rx Abuse Stakeholders is excited to release our statewide educational campaign,” said Antoinette Brown, RAS co-chair. “We feel the educational message it delivers is so important and timely and will go far in educating young adults and their families about the appropriate use of prescription medications, especially pain medications, and both the short and long-term risks of abusing them.”

“We want to help people learn about the importance of proper drug use, as well as safe storage and disposal,” Brown said.

The RAS is a statewide volunteer group with representatives from health, substance abuse, law enforcement and social services agencies who have worked on issues stemming from prescription drug abuse and other opioid abuse. Visit the group’s website to learn more: http://www.wyrxabusestakeholders.com.